May 31 2008
Is Budweiser In Danger?
Rumors of the Inbev takeover of Anheuser-Busch have left at least one fan of Budweiser worried that his favorite brew will go the way of the dodo. I think that that’s pretty unlikely.
As much as I would prefer that Anheuser-Busch not become a subsidiary of a European corporation I believe that Bud would remain safe even if it does. Inbev does not have a history of completely dismembering the companies that they buy. In fact the brands that come with their take-overs tend to become even better known.
Now, as to the quality of Bud, I’m the wrong guy to ask as Bud is already pretty low quality, in my opinion. But I believe that it will be maintained. A-B has long been a streamlined American corporation and its flagship brand is designed for the lowest production cost possible with the highest profit. Given those truths, Inbev would likely change very little about it.
